Sustainability
Our goal is to be a trailblazer in creating a responsible player experience
At Veikkaus, we work every day for a better game and aim to improve on every front. Our games can be played in a safe environment, and we offer players a wide range of tools to help them manage their play.
For us, responsibility doesn’t stop at providing a safe and caring gaming environment. We are Finland’s own gaming company, and all of our profits go directly to the state — for the benefit of Finnish society.
We also want to lead the way in climate action within our industry and build the best workplace in the gaming sector.
Sustainability in action
total returns to the State of Finland (€)
identified gaming
care calls
financing of gambling harm research (€)
reduction of own GHG emissions (compared to 2023)
Veikkaus' employees done sustainability training
Climate action guide for gaming industry
financing of national helpline Peluuri (€)
Significant actions for sustainability
Starting from the beginning of 2024, all Veikkaus games have required identification. Consequently, we have comprehensive customer data available to prevent and reduce gambling harm. In 2024, we took significant steps to promote sustainable gambling and reinforced our corporate sustainability across several areas.
Safer gambling
At Veikkaus, a secure gaming environment is the foundation of everything we do. Our customers can enjoy our games safely while utilizing the responsible gambling tools we provide. In line with our legally defined duty, we ensure that the economic, social, and health-related harms of gambling remain as minimal as possible.
Our Sustainability Program
We work for a better game – for our customers, our team, and society. Being responsible is not just a requirement for us – it’s our way of working every day. Our sustainability program is built on a strong culture of doing the right thing.
