Veikkaus and Finnish Football and Futsal continue their journey together
Veikkaus and the Football Association of Finland have walked together for 85 years. The emotions in the stands have remained the same: excitement, disappointment, and moments of joy across generations.
- The agreement with the Football Association of Finland is extremely important and meaningful to us. Veikkaus and Finnish football share a long history, and that journey continues. Finnish football is on the rise, and together with the Football Association of Finland, we can offer Finns powerful emotions and memorable experiences. We look forward to the coming years with excitement. Our partnership will deepen even further through this renewed agreement, says Veikkaus' CEO Olli Sarekoski.
The extensive partnership agreement enables Veikkaus to offer a wide range of high-quality betting products related to Finnish football.
- We also engage in broad brand collaboration with the Football Association. Our partnership has a long history, and football holds great significance for Finns in many ways. It’s great to continue working with the Football Association of Finland to improve the game and support Finnish sports, adds Veikkaus’ EVP, People, Culture & Communications, Reija Laaksonen.
Better Game – Boldly, Together, and with Care
Veikkaus and the Football Association of Finland have walked together for 85 years. The emotions in the stands have remained the same: excitement, disappointment, and moments of joy across generations.
- The global situation and the ever-changing sports environment highlight the value of long-term, reliable, and future-oriented partners. Veikkaus has stood by us for a long time, and we believe that together, football and futsal will continue to grow successfully in the future, says Ari Lahti, the president of the Football Association of Finland.
- The game evolves and changes, but at its core remain excitement, joy, disappointment, and shared experiences. Veikkaus understands the roots of Finnish identity and the opportunities of the future. They have shown a strong commitment to developing the future of Finnish football and futsal, adds Secretary General Marco Casagrande.
The renewed partnership, continuing until 2030, covers national teams and domestic leagues. The national team collaboration includes Huuhkajat (men’s national team in World Cup qualifiers), Helmarit (women’s national team in the European Championship), Pikkuhuuhkajat (men’s U21 national team), and both men’s and women’s futsal national teams.
The agreement also confirms Veikkaus as the main partner for the Football Association’s domestic leagues: Ykkösliiga, Kansallinen Liiga, Kansallinen Ykkönen, Ykkönen, Miesten Kakkonen, and the Finnish Cups. The top futsal leagues for men and women are also part of this significant partnership.
The main partnership and betting agreement for the coming years ensure a comprehensive betting offering and provide Veikkaus customers with unique benefits and content related to Finnish football. To celebrate the new agreement, Veikkaus’ loyal customers have the chance to win a dream fan trip to an away match in the Netherlands with the Huuhkajat.
Veikkaus’ oldest game, Vakio, has been played since 1940, with football at its core. During the summer, Vakio 1 mainly features domestic football. Veikkaus also offers extensive betting options on Finnish football through Pitkäveto, Live-veto, Tulosveto, Moniveto, and Voittajaveto.
Finnish football is also widely featured in Veikkaus’ sports content and channels.
