“That better festival summer” – collaboration with rap artist Ahti kicks off
Veikkaus' summer is going to be hotter than usual as we start a collaboration with rap artist Ahti as part of the national "That better festival summer" entity. During the summer, Veikkaus will have a strong presence at festivals all over Finland. Ahti acts as the face of the campaign and brings his own energy and style to the Finnish festival summer.
Cooperation with the Finnish festival field enables us to build a truly better festival summer for our customers. In April, Veikkaus customers will have their own festival website, through which they can win VIP tickets to various festivals and grab benefits that make their gig trips even bigger experiences. Whether it's a perfect festival day, better seats or unexpected extra vibes on site.
Tuomo Torkkola, Head of Sponsorship at Veikkaus, is delighted with the overall situation.
– We have been able to build an absolutely amazing festival summer together with Finnish festival organizers. We are especially happy that we were able to get one of the hottest names of the moment, Ahti, to bring his own vibe to the campaign "That better festival summer". Festivals are moments where people come together to enjoy and live life to the fullest, and we want to be part of that, Torkkola says.
