Veikkaus and French company PMU reach agreement – bringing our customers more high‑quality gaming experiences
Veikkaus has signed an extension agreement with the French operator PMU (Pari Mutuel Urbain) through to the end of 2030. The cooperation will continue to provide Veikkaus customers with access to PMU’s major international betting pools and high quality broadcast production.
PMU is Europe’s largest operator of pari mutuel horse racing betting, and the cooperation will continue to ensure high quality and versatile betting experiences for Veikkaus customers.
Under the agreement, Veikkaus will continue to offer its customers trotting and thoroughbred racing events linked to PMU’s large pools, as well as broadcast content produced by PMU.
Veikkaus customers already have the opportunity to bet daily into PMU’s large pools on nearly all available events. The betting offering includes races from France and around the world. The extended agreement secures the long term development of this offering.
– We are very pleased to be able to continue our cooperation with PMU well into the future. PMU is a leading operator in Europe in its field, and working with them allows us to offer our customers an interesting and extensive betting portfolio, says Juha Ahjolinna, Head of Toto and Racing at Veikkaus.
– The agreement and the cooperation also make it possible to launch new products, which we will be sharing more details about in the near future, Ahjolinna continues.
Founded in 1930, Pari Mutuel Urbain (PMU) is today a leading operator in Europe and the world’s third largest pari mutuel betting operator.
