Fennica Gaming – four years of taking Finnish money gaming expertise global
In just four years, Veikkaus Group’s subsidiary Fennica Gaming has grown into a globally respected B2B partner, bringing Finnish money gaming expertise, games and services to customers around the world. Today, Fennica Gaming delivers eInstants to some of the world’s largest markets, including France, the United States and Canada.
Celebrating its fourth anniversary in January, Fennica Gaming now operates across 3 continents, in 3 different game verticals and 17 countries. This rapid growth is a strong indication of Veikkaus’ high-quality game development and long experience in digital gaming.
– Veikkaus developed eInstants as the first operator in the world already 20 years ago. International demand was so strong that Veikkaus decided to establish a company that could also offer these games outside Finland. Over the years, many other companies have entered the same market internationally , but Veikkaus’ long experience – combined with Finland’s pioneering role in mobile game development – still sets us apart, says Jonas Reuter, EVP, International Business at Veikkaus.
Fennica Gaming’s development has shown that there is clear demand for Finnish money gaming expertise outside Finland.
– We have been able to combine decades of experience from the money gaming industry, player behavior, responsible gaming and technology into our way of working that serves international customers. We are not only selling games, but a complete Games as a Service model that helps our customers develop their own business, Reuter continues.
Fennica Gaming has received positive feedback from its customers especially for the quality of its game portfolio, the reliability of game deliveries and its ability to tailor solutions to the needs of different markets.
Own Game Studio strengthens competitiveness
Veikkaus’ in-house Game Studio was transferred to Fennica Gaming’s organization last spring. Over the years, this top-class studio has developed many well-known Finnish hit games and created unique game concepts. Having its own Game Studio strengthens Fennica Gaming’s competitiveness and enables the company to respond even better to customer needs.
– Our game studio is known for its story-driven and entertaining games, which have also gained international recognition. We are proud of our game developers and their diverse backgrounds in game development. Our team combines strong money gaming expertise with experience from, for example, Rovio, Supercell and Netflix’s game studio, Reuter says.
International growth supports Veikkaus’ transformation
Finland’s money gaming market is opening to competition in 2027, and Veikkaus is actively preparing for this change. Fennica Gaming’s international growth plays an important role in this work and in Veikkaus Group’s future strategy.
– Our goal is for Veikkaus Group to remain a strong operator also after the Finnish market opens to competition. Through Fennica Gaming, we are building international scale, a broader partner network and a wider product portfolio that will support the Group’s competitiveness – both in Finland and internationally, Reuter says.
Fennica Gaming in brief
- Subsidiary of Veikkaus Group, established in 2022
- Brings Finnish money gaming expertise, games and platforms to international business customers
- Operations on 3 continents, in 3 verticals and 17 countries
- More than 140 games in the portfolio
- Over 450 international trademarks
- Around 70 Fennicans
