Strategy and values
We work every day for a better game. A safe gaming environment and a strong culture of doing the right thing are the foundation of everything we do.
Our purpose
Our purpose – We passionately drive better gaming – fuels everything we do. We aim to make gaming safer, more fun and ultimately better, every single day.
Our vision
Our vision is to be a respected and successful international money gaming group by 2030.
Our strategy
Our strategy is based strongly on sustainability, safe customer experience, preventing gambling harm, culture of doing the right thing and acting in compliance.
Our strategy focuses on three key priorities:
Responsible market leader in Finland
We develop our offering and customer experience to succeed in the competition.
Significant international business
The position ourselves as the leading digital transformation partner for national operators.
Goal-oriented, efficient and executive team
We boldly renew ourselves and build a strong winning culture together.
“The culture of doing the right thing is the strong foundation of our strategy.”
Our values
Our values describe our way of operating and working. Our goal is to make these values visible in the actions of every employee and in all customer encounters.
Bravely
Bravely getting inspired by the future
Together
Together playing as a team
Caring
Caring from people to people