Sponsorship and partnerships
Proudly standing by Finns in their most meaningful moments
We’ve been part of Finnish sport and culture for decades. Our partnerships are deeply meaningful to us as a company – and their impact is visible throughout Finnish society.
We have been part of the moments that bring Finns together ever since our founding: in the pursuit of great sporting dreams, the creation of unforgettable cultural experiences, and the everyday joys that become cherished memories – shared by all Finns.
We take great pride in our diverse partnerships across sectors. Every collaboration is built on shared values, common goals and a genuine commitment to developing a stronger Finnish sports culture – together. We want to be there for the big and small moments in the lives of Finns.
This is what partnerships mean to us
- At the heart of all our sponsorship and marketing partnerships is a clear goal: to channel public interest towards safe, responsible, and Finnish-based gaming – while also strengthening our brand image.
- We engage in deep, long-term collaboration with our partners. We are fully committed to growing together and being better in everything we do.
- Our approach to sponsorship is closely tied to our business objectives and brand development. We leverage our partnerships broadly and strategically across all areas of our operations.
- The main purpose of our partnerships is to bring joy, memorable experiences, and high-quality entertainment to the Finnish people – in an impactful and responsible way. We want to share these moments together with our customers – whether in the stands or in front of the screen.
- While we aim to be actively involved in many areas, we must respect the nature of our industry. For this reason, we cannot enter into partnerships with organisations whose activities involve minors. The minimum age for using Veikkaus products is 18, and we are committed to protecting underage individuals.
How we choose our partners
Our sponsorship collaborations bring our customers memorable experiences and diverse content through engaging themes and events.
We aim to be the number one choice for Finns – a responsible, domestic alternative they can trust.
We choose our partners carefully. Sponsorship is a two-way street – it must benefit both parties.
In addition to our major partnerships, we occasionally support smaller initiatives. If you have an interesting collaboration idea, feel free to share it with us at yhteistyo@veikkaus.fi.
Our partners
Our partners include national teams as well as leagues and clubs from various sports. In addition, our extensive partner network features well-known Finnish influencers and athletes such as Wilma Murto, Atte Kilpinen, Samu Haber, and Sami Hyypiä. Beyond sports partnerships, we also aim to bring exciting and memorable moments to Finns through various sports media platforms.
