Organization

Olli Sarekoski

• Master of Science in Economics and Business Administration
• Born 1965

Key work experience

• Veikkaus, Deputy CEO 2010–2016
• Veikkaus, Business Director 2008–2016, other management roles 2003–2008
• Finnish Sports Television Ltd, CEO and other management roles 2000–2003
• Prime Minister’s Office, Special Adviser to the Minister 1999–2000
• European Parliament, Head of Office 1996–1999

Affiliations and other positions of trust

• Eurojackpot Group, Vice Chair of the Board 2014–present, Board Member 2011–present
• European Lotteries, Board Member 2017–present
• Urheilugaala ry, Board Member 2017–present
• Helsinki Region Chamber of Commerce, Supervisory Board Member 2017–present
• PALTA ry, Election Committee 2020–present
• Central Chamber of Commerce, Supervisory Board Member 2020–present
• ELO, Supervisory Board Member 2020–present
• Fennica Gaming Oy, Board Member 2022–present

Velipekka Nummikoski

Area of responsibility: stakeholder relations

• Master of Social Sciences
• Born 1962

Key work experience

• RAY, CEO 2012–2016
• Prime Minister’s Office, State Secretary 2011–2012
• Ministry of Finance, State Secretary 2007–2011
• Elisa, Communications Director 2003–2007
• Radiolinja, Communications Director 2000–2003

Regina Sippel

Responsibility area: finance, strategy, procurement and facilities

• Master of Science in Economics and Business Administration
• Born 1979

Key work experience

• Thomas Cook, Finance Director, Nordic
• Operations, 2016–2019
• Tjäreborg, CEO, 2014–2016
• Tjäreborg, Finance Director, 2011–2014
• Tjäreborg, Chief Accountant, 2011
• Ernst & Young, Auditor, 2004–2011

Affiliations and other positions of trust

• Fennica Gaming Oy, Board Member, 2022–present
• Lotteries Entertainment Innovation Alliance AS (LEIA), Deputy Board Member, 2022–present

Nora Vähävirta

Area of responsibility: Lotteries and Land-Based Gaming

• Master of Arts
• Born 1969

Key work experience

• Veikkaus, Chief Commercial Officer, 2017–2018
• Veikkaus, Business Unit Director, 2014–2016
• Veikkaus, Sales Director, 2008–2013
• Veikkaus, Customer Account Manager, 2006–2008
• Accenture Oy, Senior Consultant, 1994–2006

Affiliations and other positions of trust

• Lotteries Entertainment Innovation Alliance AS (LEIA), Member of the Board, 2021–present

Jarkko Nordlund

Area of resposibility: Betting and iGaming

• Master of Business Administration

Key work experience

• Professional board member and advisor for several companies, 2020–2023
• CEO, MTV, 2016–2020
• CEO, Universal Music Group, 2010–2016
• CEO, Viasat, 2005–2010
• CEO, CANAL+, 2000–2005

Affiliations and other positions of trust

• Chair of the Board, 8 Media Ventures, 2022–present
• Member of the Board, Oomi, 2020–present
• Member of the Board, Kaleva Media, 2020–present

Jonas Reuter

Responsible for leading and developing Veikkaus Group’s international business.

• Holds a Swedish Civilekonom degree and a BA in International Business (University of Austin, Texas), with management studies at Harvard University.
• Born 1971

Key work experience

• IGT Lottery Spa, Rome, Italy — VP Northern Europe, 2015–2022
• IGT UK, London — VP Nordics, 2012–2014
• IGT Sweden AB — CEO and Head of Sales Nordics, 2006–2011
• Scientific Games Sweden — VP Sales, 1999–2005
• ABB Poland, Warsaw — Sales Manager, 1998
• ABB US, Detroit — Project Manager, 1997
• ABB Robotics Sweden — Project Manager, 1994–1996

Affiliations and other positions of trust

• Chairman of the Board, Fennica Gaming Oy, 2023–present

Ari Aarnihuhta

Responsible for the development of the digital channel, ICT development, service production & infrastructure, game and service systems, quality assurance, and internal systems

• Bachelor of Business Administration and SanomaWSOY Executive Program
• Born 1962

Key work experience

• Veikkaus, Director of Information, ICT and Sales, 2018–2019
• Veikkaus, Director of Customer Relations and Sales, 2017–2018
• Veikkaus, Director of Customer Relations, 2015–2016
• Veikkaus, Business Unit Manager, 2013–2014
• Veikkaus, Director, 2008–2013
• Veikkaus, Customer Manager, 2003–2007
• Lottex Oy, Commercial Director, 2003

Affiliations and other positions of trust

• Member of the Board, Finnish Customer Marketing Association, 2017–present

Reija Laaksonen

Responsible for talent development, culture, HR services, employment matters and rewards, as well as communications, branding, marketing, and sponsorship

• Master of Social Sciences (Economics and Business Administration)

Key work experience

• Nokian Renkaat Oyj, Global Marketing Director, 2020–2022
• Fazer Group, Brand Director, 2018–2019
• Fazer Confectionery, Director of Digital Operations, 2015–2018
• Fazer Confectionery, Marketing Director, 2014–2015
• Fazer Group, Brand and Marketing Director, 2013–2014
• Fazer Group, Media Director, 2012–2013
• Unilever Nordic, Media Director, 2009–2012
• Various roles at Unilever Nordic and Unilever Finland Oy, 2000–2009
• Kamux Oyj, Board Member, 2017–2024; Chair of the Personnel and Remuneration Committee, 2022–2024

Affiliations and other positions of trust

• Raisio Oyj, Board Member, 2025–
• Urheilugaala ry, Board Member, 2024–

Tuomo Puumala

Responsible for data, artificial intelligence, customer service and corporate sustainability

• Master of Social Sciences
• Born 1982

Key work experience

• Ministry of Education and Culture, State Secretary 2019–2023
• Parliament of Finland, Member of Parliament 2007–2019

Jyri Lassi

Responsible for legal, compliance and security

• Master of Laws (LL.M.), Trained on the Bench
• b. 1971

Key work experience

• Liikennevirta Oy, Chief Legal Officer 2022−2025
• Varjo Technologies Oy, General Counsel 2020−2022
• Vice President Legal/Chief IP Officer, PayPal Inc. 2016−2020
• Nokia Technologies Oy/Nokia USA Inc., Vice President Legal and Compliance 2014−2016
• Nokia Corporation, Vice President Legal and IP 2012−2014
• Nokia Corporation, Director Legal and IP 2008−2012
• Nokia Corporation, Legal Counsel/Senior Legal Counsel 2001−2008
• Tax Specialist, KPMG Oy 1997−2001

Kaisa Olkkonen

• Member of the Personnel Committee
• Master of Laws, trained on the bench (varatuomari)
• Born 1964

Key work experience

• CEO, SSH Communications Security Plc, 2017–2020
• Head of Public Affairs, Nokia Corporation, 2010–2016
• General Counsel, Nokia Corporation Services/Multimedia Unit, 2004–2010, and Nokia Mobile Phones, 2002–2003

Affiliations and other positions of trust

• Cargotec Plc, Member of the Board and the Audit and Risk Management Committee, 2016–present
• John Nurminen Foundation, Board Member since 2017, Chair of the Advisory Group since 2019
• Finntraffic Air Navigation Services Ltd, Board Member since 2020
• Fixably Ltd, Chair of the Board since 2020
• Medanta Ltd, Chair of the Board since 2022
• Baltic Sea Services Ltd, Board Member since 2022
• Saarni Cloud Ltd, Board Member since 2023

Leena Vainiomäki

• Member of the Personnel Committee
• Independent Advisor
• Master of Social Sciences, MBA (Finance)
• Born 1961

Key work experience

• Country Director, Danske Bank Finland, 2018–2020
• Global Head of Transaction Banking Advice and Sales, Danske Bank A/S, 2017–2018
• Head of Business Banking, Sampo Bank (later Danske Bank), 2011–2017
• Nordic Head of Segmentation and Customer Programs, Nordea Bank, 2008–2011
• Head of Helsinki City Corporate Region, 2005–2008

Affiliations and other positions of trust

• Member of the Board, LRV Corp Oy, 2020–2024
• Chair of the Risk Committee, Municipality Finance Plc (Kuntarahoitus Oyj)
• Member of the Board, YIT Corporation, 2024

Minna Pajumaa

• Member of the Personnel Committee
• Financial Counsellor, Ownership Steering Department, Prime Minister’s Office
• Master of Science (Economics and Business Administration)
• Born 1963

Key work experience

• Prime Minister’s Office, Ownership Steering duties, 2009–
• HSH Nordbank AG, 2002–2008
• Skandinaviska Enskilda Banken AB (publ), 1998–2002
• Suomen Vientiluotto Oy, 1990–1998

Affiliations and other positions of trust

• Posti Group Corporation, Member of the Board, 2019–

Ossi Lindroos

• Member of the Audit and Responsibility Committee
• Master of Science in Technology
• Born 1977

Key work experience

• CEO, Solita 2021–present
• EVP, Solita 2020–2021
• SVP, Solita 2017–2020

Affiliations and other positions of trust

• Newil&Bau, Board Member 2020–present
• Atilos Capital, Board Member 2018–present
• Integrata Oy, Member of the Board of Advisors 2020–2022

Katri Harra-Salonen

• Member of the Audit and Sustainability Committee
• MSc in Engineering and Executive MBA
• Born 1969

Key work experience

• Chief Digital Officer, ICT and Development, Executive Team Member (CDO), Kojamo Oyj 2020–2023
• Chief Digital Officer and Executive Team Member (CDO), Finnair Oyj 2016–2020
• CEO and Founder, UMB Oy 2012–2016
• CEO and Head of Development, Fjord Sweden AB 2010–2012
• International Business Director and Business Manager, Executive Team Member, Satama Interactive Oyj 2000–2009
• Senior Consultant, SIAR-Bossard 1995–1999

Affiliations and other positions of trust

• SOK, Board Member 2023–
• RGE Holding Oy, Board Member 2021–

Martti Ala-Härkönen

• Chair of the Audit and Responsibility Committee
• Doctor of Economic Sciences, Licentiate of Technology
• Born 1965

Key work experience

• Chief Financial Officer, Tietoevry Tech Services June 1, 2025-
• Chief Financial Officer, Strategy & IT, Neste Oyj 2022–2024
• Chief Financial Officer, Caverion Oyj 2016–2022
• Chief Financial Officer, Cramo Oyj 2006–2016
• Finance Director, Business Development Director, Novo Group Oyj, WM-data Oy, 1998–2006
• Finance Manager, Issuance Manager, Postipankki Oyj 1995–1998

Affiliations and other positions of trust

• Deputy Chair of the Board, Chair of the Audit Committee, Member of the Nomination Committee at Digia Oyj since 2016

Charles Cohen

• Member of The Board of Directors’ Audit and Sustainability Committee
• Bachelor of Arts in Politics, Philosophy and Economics, Wadham College, Oxford University
• Born 1969

Key work experience

• Founder & CEO, Department of Trust, 2021-
• Non-executive Director, Games Global, 2022-2025
• Vice President Mobile and Sports Betting, IGT plc, 2014-2021
• Founder & CEO, Probability plc, 2003-2014
• Founder, CTO, CEO, beenz.com inc. 1998-2001

Affiliations and other positions of trust

• Independent Advisor, Ingenuity
• Governor, COLAHG school, London
• Department of Trust (122 Ideas Ltd.)
• Advisory Board member, Games Global

Timo Kiiskinen

• Master of Science in Engineering
• Born 1964

Key work experience

• Veikkaus, Head of Business Operations 2018–2022
• Veikkaus, Head of ICT 2017–2018
• RAY, Head of Business Operations 2013–2016
• RAY, Head of Distribution 2010–2013
• Digita Oy, Head of Business Operations 2007–2010
• Entrepreneur 2005–2006
• MTV Interactive, Head of iTV Business Unit 2003–2005

Affiliations and other positions of trust

• DTT Enterprise Operations Oy, Chairman of the Board and CEO, 2006–

Joni Hovi

• Production Management and Business Administration
• Born 1970

Key work experience

• Veikkaus Oy, New Business, Vice President, Customers and Partnerships 2019–2021
• Kambi Services Ltd, Executive Director and member of the management team, Global 2016–2019
• Sportradar AG, Director, State Lottery Business, Global 2013–2015
• Veikkaus Solutions Oy, Vice President, International Business & Partnerships 2011–2013
• European Football Pool, Advisor to the President 2008–2011
• Veikkaus Oy, Senior Advisor to the CEO & President 2010–2011
• Veikkaus Oy, Business Development Manager, International Co-Operation 2005–2010
• Veikkaus Oy, Sales Manager, International Partnerships 2003–2005
• Synera Oy, Executive Director & Co-founder 2001–2002
• Tellabs Ltd, Key Account Manager 1999–2001
• Sonera Ltd, Product Marketing Manager & Area Sales Manager Europe and CIS countries 1995–1999

Kirsi Lagus

• Master of Arts in Computer Science
• Born 1973

Key work experince

• Veikkaus, Chief Product Officer, BU International 2021–2022
• Veikkaus, Vice President 2017–2020
• RAY, Product Owner, 2013–2016
• Manager, Release Management, 2008–2012
• Nokia, Program Advisor, 2005–2008
• Nokia, Product Quality Manager, 2004–2005
• Nokia/China, Leading Project Manager 2002–2003
• Nokia, SW Designer and Project Manager 1997–2002

Luai Mahjneh

• Master of Science in Engineering
• Born 1989

Key work experience

• Veikkaus, Head of Networks, Ecosystems and Data, 2020–2022
• Veikkaus, Manager of Networks and Ecosystems, 2019–2020
• Quantum Shake, Founder and CEO, 2015–2022
• Raknar, Founder and CEO, 2014–2016
• City of Oulu, Cost-Benefit Analyst, 2012–2013

Affiliations and other positions of trust

• Helsinki Games Capital, Supervisory Board Observer, 2020–

Vladimir Liubarsky

• Masters in Material Chemistry with Industrial Experience
• s. 1985

Key work experience

• Veikkaus, Head of Strategy & Analysis 2021–2022
• Veikkaus, Development Manager 2019–2021
• Gearshift Group, Associate Partner 2013–2019
• Procter & Gamble, Product Manager 2011–2013
• Procter & Gamble, Product Research Scientist 2009–2010

Jonas Reuter

• Holds a Swedish Civilekonom degree and a BA in International Business (University of Austin, Texas), with management studies at Harvard University.
• Born 1971

Key work experience

• IGT Lottery Spa, Rome, Italy — VP Northern Europe, 2015–2022
• IGT UK, London — VP Nordics, 2012–2014
• IGT Sweden AB — CEO and Head of Sales Nordics, 2006–2011
• Scientific Games Sweden — VP Sales, 1999–2005
• ABB Poland, Warsaw — Sales Manager, 1998
• ABB US, Detroit — Project Manager, 1997
• ABB Robotics Sweden — Project Manager, 1994–1996

Affiliations and other positions of trust

• Chairman of the Board, Fennica Gaming Oy, 2023–present

Olli Sarekoski

• Master of Science in Economics and Business Administration
• Born 1965

Key work experience

• Veikkaus, Deputy CEO 2010–2016
• Veikkaus, Business Director 2008–2016, other management roles 2003–2008
• Finnish Sports Television Ltd, CEO and other management roles 2000–2003
• Prime Minister’s Office, Special Adviser to the Minister 1999–2000
• European Parliament, Head of Office 1996–1999

Affiliations and other positions of trust

• Eurojackpot Group, Vice Chair of the Board 2014–present, Board Member 2011–present
• European Lotteries, Board Member 2017–present
• Urheilugaala ry, Board Member 2017–present
• Helsinki Region Chamber of Commerce, Supervisory Board Member 2017–present
• PALTA ry, Election Committee 2020–present
• Central Chamber of Commerce, Supervisory Board Member 2020–present
• ELO, Supervisory Board Member 2020–present
• Fennica Gaming Oy, Board Member 2022–present

Regina Sippel

• Master of Science in Economics and Business Administration
• Born 1979

Key work experience

• Thomas Cook, Finance Director, Nordic
• Operations, 2016–2019
• Tjäreborg, CEO, 2014–2016
• Tjäreborg, Finance Director, 2011–2014
• Tjäreborg, Chief Accountant, 2011
• Ernst & Young, Auditor, 2004–2011

Affiliations and other positions of trust

• Fennica Gaming Oy, Board Member, 2022–present
• Lotteries Entertainment Innovation Alliance AS (LEIA), Deputy Board Member, 2022–present