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Key figures and reports

Our goal is to ensure that the major steps we've taken to create a safer gambling environment are widely known by our customers and the Finnish public. We aim to communicate openly and transparently about our operations with all our stakeholders.

Key figures 2024

959,1M
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Group's actual sales revenue (€)

461,6M
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Group's operating profit (€)

471,5M
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Group's profit for the financial year (€)

591,9M
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total returns to the State of Finland (€)

2,6M
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registered customers

Veikkaus in 2024

2024 was a significant year of development work for Veikkaus as it was preparing for the money gaming market, which will partially open in 2027. During the year, Veikkaus made major investments in the development of digital gaming and international business, doubling its investment in business development compared to the previous year. Fennica Gaming, Veikkaus’ international business-to-business subsidiary, also had a promising year, with the company enjoying growth in its turnover. Veikkaus’ domestic business year was challenging, but the number of customers remained at a good level.

  • Veikkaus Group’s actual sales revenue in 2024 totalled EUR 959.1 million (-7.2% compared to 2023).  The actual sales revenue includes both the gross gaming revenue from gambling activities and turnover from other business activities.
  • Veikkaus Group's operating profit was EUR 461.6 million (-19.5%) and its profit for the financial year was EUR 471.5 million (-18.5%).
  • Parent company Veikkaus Oy's operating profit for 2024 was EUR 466.8 million (-19.6%) and its profit for the financial year was EUR 475.9 (-18.3%). Veikkaus Oy’s gaming revenue for the fiscal year, or gross gaming revenue, was EUR 956.2 million (-7.3%). From the beginning of 2024, Veikkaus Oy’s result will be entered in the state budget without specified use.
  • The lottery tax paid to the state on the gross gaming revenue of parent company Veikkaus Oy is back to the 12% specified in the Lotteries Act, making it 7 percentage points higher than in the previous year. The company paid EUR 114.2 million in lottery tax, which is EUR 62.6 million more than at the same time the previous year.
  • Since January 1, 2024, all Veikkaus games have only been available to registered customers, and identification has been required for playing.
  • At the end of 2024, Veikkaus had approximately 2,600,000 registered customers. 

For more details, see the Annual results press release

Annual and Sustainability Report 2024

Significant actions to promote sustainability

Starting from the beginning of 2024, all Veikkaus games have required identification. Consequently, we have comprehensive customer data available to prevent and reduce gambling harm. In 2024, we took significant steps to promote sustainable gambling and reinforced our corporate sustainability across several areas.

An open laptop on a dark blue and green background, displaying the cover of Veikkaus’ 2024 Annual and Sustainability Report featuring colorful images of people celebrating.